Emojis are hailed as a new form of language, a progression of linguistics and even compared to hieroglyphics. Whether you agree with this or not, there’s no denying that emoji use is on the rise. TalkTalk Mobile found that 80% of the UK population uses them and 72% of 18-25 year olds find it easier to express their emotions through using emojis than using words.
Emojis can be a great way to express emotion which might otherwise be lost in using words alone. They help with identifying tone such as sarcasm and humour and can replace traditional communication like body language and facial expressions.
They appeal to a user’s desire for visual content and offer the opportunity to use images along with, or instead of, words. Another advantage of emojis is that they work perfectly on mobile devices and instant messaging, and more and more users are spending time online through mobile.
Moreover, emojis complement our ‘culture of convenience’ as a quick symbol can be used to replace a whole word or sentence. Many brands have noticed the influence emojis have, especially among the younger generation and have seized the opportunity to use emojis in their campaigns. As you can imagine, it worked better for some than others! We will have a look at why this is.
So without further ado, here is how your brand can use emojis…
Keep it simple
When using emojis – don’t overcomplicate it! These funny little faces and pictures are usually not to be taken too seriously. Therefore it’s best to use them to reinforce the message you want to put across. Domino’s make the most out of the Pizza emoji – especially when they allowed customers to place an order through using the Pizza emoji! This was appealing as it allowed the users to interact with the brand. It was fun and convenient for customers and importantly, it was related to the brand. It was an easy way for them to get the message across without bombarding users with emojis without purpose, as can be seen with the House of Fraser ‘Emojional campaign’, but we’ll get back to that later.