Snapchat vs. Instagram Stories
Instagram’s interface is just easier on the eye… I’m loving the calligraphy-style pens!
The Snapchat Fear
Snapchat has forever been seen as the social app for teens & young millennials – “Teen Queen” Kylie Jenner is an avid user of the platform – which has probably made some people shy away from it. Aside from personal use, brands on a whole have also found Snapchat tricky. It is a difficult space to truly succeed in from a marketing point of view, because:
- There are no analytics or reporting features.
- It’s hard to build an audience.
- Advertising options are limited and aren’t available to all.
Point blank: Snapchat hasn’t really encouraged brand usage. Is it maybe just more of a friend-to-friend platform?
The Instagram Embrace
Brands feel safe on Instagram. They can still put out cool, creative content, monitor their presence easily across multiple devices, set up sponsored posts and they probably already have an existing audience there. And now, brands can tap into the phenomenon of 24-hour only content that Snapchat pioneered, but made difficult for them to utilise.
It might just be me, but I’ve noticed that my Snapchat is that little bit quieter since Instagram Stories’ 2nd August launch whereas my Instagram is packed full with exciting new content - especially from brands!
Topshop has used it really nicely to showcase their latest fashions. A personal shopping experience via Instagram? Yes, please!