How to value Social Media Advocacy

What exactly is the value of social media?

While there are now lots of case studies and hard metrics to support the benefits of social media, the challenge remained to construct a plausible framework for attributing financial value.

  • Sector's most robust framework for social media ROI
  • Created in conjunction with BA, AEG Europe, Mediacom and University of Strathclyde, among others
  • Can be applied internationally to any brand in any sector
  • First piloted by The O2 in 2013
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