The Framework for Valuing Social Media Advocacy
What exactly is the value of social media?
A collection of leading industry brains were invited to come together to tackle
the troublesome issue of social ROI. Three hours in and the size and complexity
of the task was becoming apparent: to be credible, the framework would need
to be applicable to any client, regardless of target market, customer value /
lifecycle, current spend in social.
- Discover how to calculate a plausible value for social media activity.
- A valuable update on our "How to value Social Media Advocacy" whitepaper
- Analysis of what can be measured within social media but also what is needed from clients to attribute value more accurately.